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Friday, September 25, 2009
Do Keyword Meta Tags Help SEO?
Here is a video from Matt Cutts Google's Guru on the use of keyword meta tags.
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Tuesday, September 22, 2009
SEO: For Search Engines or Humans
SEO, or Search Engine Optimization,is something that many webmasters are now obsessing over.
Many web site owners are spending countless hours tweaking and modifying their web sites, adding keyword rich content, and spending hours obtaining back links, so that their site will rank higher in search engines. It is true that over 90% of all web surfers use search engines to visit sites on a regular basis, but should web masters and web site designers build and tweak sites for search engines, or for their visitors? This very subject has been batted back and forth by many Web-designers and Search Engine Marketers. Many times leading to an impasse that no one seems to be able to get around.
The answer to this question is that when you build a web site, you are not targeting web search engine crawlers, you are targeting people and human visitors. Hence, you should build a web site for humans, not search engines. The whole purpose to create a web site is so that you can get traffic. Without traffic, a web site is worthless. No matter how many features and how functional your site is, without traffic, your design and functionality do not matter.
Search engines can help bring in traffic, web sites should be built for people and then apply SEO to your site, working within the parameters of the web site. Visitors will visit and then soon leave your web site and not return again if your optimization is not in tune with your web site. Return visitors are critical for the success of any web site.
One good example of optimizing for search engines purely is some webmasters tend to stuff tons of keywords into the Meta-Tags hoping this will attract the search engines; this is a very bad practice and will get the site blacklisted. Moreover, this black hat technique does not benefit the users. If you find someone who tells you he/she can get your website on the first page in Google in 24 or 48 hours, most likely they are using black hat tactics and it will be eventually be caught by the search engines and you will get kicked off the first page and it will take a lot of hard work time and money to get back into a respectable presence if ever.
Hence, when building a web site, one should build it for human visitors. If you have articles that are too keyword dense, the quality of the writing will not be as high as it should, and quite frankly, many of your visitors will be annoyed if you keep using words such as “mesothelioma” or “home insurance loan” and that is not what your site is about. This practice is often used to get your web site high in the search rankings for these terms. Once the traffic comes to your site and your site is not relevant they will leave your web site and most likely not return.
If you create a web site where content is created for people to read and is well written, then optimized for search engines chances are you will get many return visitors who like the quality of the content you provide and come back frequently to read any new content you may have added. This is what is called "targeted traffic" these are the kinds of people you want to your site and these are the people that will actually become your customers. The more people that visit and link to your web site, the more popular it well become and naturally, it will be ranked higher in search engines. Search engines are getting smarter every day and are learning to judge good content in a lot of ways.
A good balance of SEO and adding features to your web site is the optimal way to go. Adding features to your web site which would prompt more people to return to your site and stay at your web site for a longer period of time. Adding a blog that complements your website is also a good idea. Make sure you add good content to your blogs at least once a week.
In conclusion, If you build your web sites for people, and do your search engine marketing in a steady and white hat way your traffic will grow and search engine rankings will rise naturally. Hence, the best way to build a successful web site is to build your site for people and do your web site optimize carefully, add articles and blog content to naturally move up search engine rankings. This is the right way to getting your website to the search engines, having good content and applying sound SEO. This will allow your web site rankings to go viral throughout the internet.
Kay - Internet Solutions Provider
http://www.allamakeewebsolutions.com
May you always have love to share,
Health to spare,
And friends to care
Many web site owners are spending countless hours tweaking and modifying their web sites, adding keyword rich content, and spending hours obtaining back links, so that their site will rank higher in search engines. It is true that over 90% of all web surfers use search engines to visit sites on a regular basis, but should web masters and web site designers build and tweak sites for search engines, or for their visitors? This very subject has been batted back and forth by many Web-designers and Search Engine Marketers. Many times leading to an impasse that no one seems to be able to get around.
The answer to this question is that when you build a web site, you are not targeting web search engine crawlers, you are targeting people and human visitors. Hence, you should build a web site for humans, not search engines. The whole purpose to create a web site is so that you can get traffic. Without traffic, a web site is worthless. No matter how many features and how functional your site is, without traffic, your design and functionality do not matter.
Search engines can help bring in traffic, web sites should be built for people and then apply SEO to your site, working within the parameters of the web site. Visitors will visit and then soon leave your web site and not return again if your optimization is not in tune with your web site. Return visitors are critical for the success of any web site.
One good example of optimizing for search engines purely is some webmasters tend to stuff tons of keywords into the Meta-Tags hoping this will attract the search engines; this is a very bad practice and will get the site blacklisted. Moreover, this black hat technique does not benefit the users. If you find someone who tells you he/she can get your website on the first page in Google in 24 or 48 hours, most likely they are using black hat tactics and it will be eventually be caught by the search engines and you will get kicked off the first page and it will take a lot of hard work time and money to get back into a respectable presence if ever.
Hence, when building a web site, one should build it for human visitors. If you have articles that are too keyword dense, the quality of the writing will not be as high as it should, and quite frankly, many of your visitors will be annoyed if you keep using words such as “mesothelioma” or “home insurance loan” and that is not what your site is about. This practice is often used to get your web site high in the search rankings for these terms. Once the traffic comes to your site and your site is not relevant they will leave your web site and most likely not return.
If you create a web site where content is created for people to read and is well written, then optimized for search engines chances are you will get many return visitors who like the quality of the content you provide and come back frequently to read any new content you may have added. This is what is called "targeted traffic" these are the kinds of people you want to your site and these are the people that will actually become your customers. The more people that visit and link to your web site, the more popular it well become and naturally, it will be ranked higher in search engines. Search engines are getting smarter every day and are learning to judge good content in a lot of ways.
A good balance of SEO and adding features to your web site is the optimal way to go. Adding features to your web site which would prompt more people to return to your site and stay at your web site for a longer period of time. Adding a blog that complements your website is also a good idea. Make sure you add good content to your blogs at least once a week.
In conclusion, If you build your web sites for people, and do your search engine marketing in a steady and white hat way your traffic will grow and search engine rankings will rise naturally. Hence, the best way to build a successful web site is to build your site for people and do your web site optimize carefully, add articles and blog content to naturally move up search engine rankings. This is the right way to getting your website to the search engines, having good content and applying sound SEO. This will allow your web site rankings to go viral throughout the internet.
Kay - Internet Solutions Provider
http://www.allamakeewebsolutions.com
May you always have love to share,
Health to spare,
And friends to care
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