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Friday, September 25, 2009

Do Keyword Meta Tags Help SEO?

Here is a video from Matt Cutts Google's Guru on the use of keyword meta tags.
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Tuesday, September 22, 2009

SEO: For Search Engines or Humans

SEO, or Search Engine Optimization,is something that many webmasters are now obsessing over.

Many web site owners are spending countless hours tweaking and modifying their web sites, adding keyword rich content, and spending hours obtaining back links, so that their site will rank higher in search engines. It is true that over 90% of all web surfers use search engines to visit sites on a regular basis, but should web masters and web site designers build and tweak sites for search engines, or for their visitors? This very subject has been batted back and forth by many Web-designers and Search Engine Marketers. Many times leading to an impasse that no one seems to be able to get around.

The answer to this question is that when you build a web site, you are not targeting web search engine crawlers, you are targeting people and human visitors. Hence, you should build a web site for humans, not search engines. The whole purpose to create a web site is so that you can get traffic. Without traffic, a web site is worthless. No matter how many features and how functional your site is, without traffic, your design and functionality do not matter.

Search engines can help bring in traffic, web sites should be built for people and then apply SEO to your site, working within the parameters of the web site. Visitors will visit and then soon leave your web site and not return again if your optimization is not in tune with your web site. Return visitors are critical for the success of any web site.

One good example of optimizing for search engines purely is some webmasters tend to stuff tons of keywords into the Meta-Tags hoping this will attract the search engines; this is a very bad practice and will get the site blacklisted. Moreover, this black hat technique does not benefit the users. If you find someone who tells you he/she can get your website on the first page in Google in 24 or 48 hours, most likely they are using black hat tactics and it will be eventually be caught by the search engines and you will get kicked off the first page and it will take a lot of hard work time and money to get back into a respectable presence if ever.

Hence, when building a web site, one should build it for human visitors. If you have articles that are too keyword dense, the quality of the writing will not be as high as it should, and quite frankly, many of your visitors will be annoyed if you keep using words such as “mesothelioma” or “home insurance loan” and that is not what your site is about. This practice is often used to get your web site high in the search rankings for these terms. Once the traffic comes to your site and your site is not relevant they will leave your web site and most likely not return.

If you create a web site where content is created for people to read and is well written, then optimized for search engines chances are you will get many return visitors who like the quality of the content you provide and come back frequently to read any new content you may have added. This is what is called "targeted traffic" these are the kinds of people you want to your site and these are the people that will actually become your customers. The more people that visit and link to your web site, the more popular it well become and naturally, it will be ranked higher in search engines. Search engines are getting smarter every day and are learning to judge good content in a lot of ways.

A good balance of SEO and adding features to your web site is the optimal way to go. Adding features to your web site which would prompt more people to return to your site and stay at your web site for a longer period of time. Adding a blog that complements your website is also a good idea. Make sure you add good content to your blogs at least once a week.

In conclusion, If you build your web sites for people, and do your search engine marketing in a steady and white hat way your traffic will grow and search engine rankings will rise naturally. Hence, the best way to build a successful web site is to build your site for people and do your web site optimize carefully, add articles and blog content to naturally move up search engine rankings. This is the right way to getting your website to the search engines, having good content and applying sound SEO. This will allow your web site rankings to go viral throughout the internet.
Kay - Internet Solutions Provider
http://www.allamakeewebsolutions.com

May you always have love to share,
Health to spare,
And friends to care

Thursday, August 6, 2009

Do Negative People Rub You the Wrong Way?

A negative, pessimistic, and complaining person can wear on your nerves and deplete your energy faster than you realize.

And trying to change their attitude wastes even more of your energy. Your effort has no chance of success when they do not want to cooperate.

When you believe that positive thinking is desirable and negative thinking is undesirable, then you are empowering people to irritate you when they think and talk in negative ways.

Dr. Al Siebert, author of The Survivor Personality and our Resiliency personal learning course, calls that kind of thinking "The Theme Song of the Human Race."

This belief, "If only other people would change, things would be much better for me," may indeed be correct, he says, but it also makes it possible for negative people to control you. When others are negative they can upset you, cause you to spend time and energy trying to cope with their negativism, and frustrate your positive efforts.

The solution to regaining control is not to change them but to change how you respond to them.

Start by giving the negative person permission to be here on Earth the way they are.

"When you feel frustrated or feel an energy drain, treat the difficulty as a test in the school of life," Al says. "Look at it as an opportunity to learn about your blind spots. Appreciate opportunities to learn better ways of handling people who knock you off balance emotionally."

Next, replace the thought "If only they would change, my life would be much better" with questions.

Ask, "How might I respond differently so that I am less vulnerable? What could I do to regain control? How can I handle negativity in positive ways?"

When someone says something negative, try one of the following:

* Say, "You may be right," then change the subject.

* Pretend you didn't hear them. Attention is a big payoff for people with pessimistic attitudes, so stop reacting to their negative statements. Withdraw attention. Be selectively impolite.

* Be playful. Say, "It's much worse than you know." Describe more things to be upset about, and then be quiet or leave.

* Say, "Now that you've identified the problem, what is your plan for dealing with it?"

* See the benefit of their negative thinking. Develop an appreciation for the ability of chronically pessimistic people to see potential risks and problems that others overlook.

* Make the negative person a useful resource. Ask them to help you anticipate difficulties. If you thank them for their critical thinking, your relationship will probably improve.

Rehearse what you might say the next time you are around a negative person. Notice how much more in control you feel when you develop a positive plan of action.

The key to making your life better is to stop blaming others for triggering reactions in you that you don't like and to focus instead on discovering better ways to respond. When you change how you react, your emotional strain is reduced.

To Your Success!

Kay Allamakee Web Solutions

Thursday, July 30, 2009

10 Reasons Why Your Business Needs a Website

Why have a website?

........................because your customers expect you to have one.

In today's business world, having a website is as important and necessary as having a phone or a listing in the Yellow Pages.

A website enables your business to remain open 24 hours a day, 365 days a year! It reaches out to prospective customers who are actually trying to reach your business. Your site will educate, inform, attract new customers and even generate revenue while you sleep.

Websites are affordable and cost effective. Annually your cost of having a website may be less than the cost of a one-time print ad. The information on your site can save you time and money. For example, you can save time by reducing the number of informational phone calls that you receive such as “what are your business hours” and save money on printed promotional literature.

Does your competition have a website? If they do, you might want one too. If they don’t, this is a perfect opportunity for you to differentiate your business from your competition.

Why have a website? A better question might be, why wouldn’t you have a website?

10 Reasons Why Your Business Needs a Website

1. Your Business is Open to the World 24/7, 365 Days a Year
Unlike your company's office that may be open from 8-5, Monday thru Friday, your company 's website is open 24 hours a day, 365 days a year. There are many different time zones that may affect your business, which is why being on the web makes it time convenient for everyone.

2. It's Your Online Brochure / Catalog That Can Be Changed at Anytime
A website is easier, cheaper and quicker to update than print material. Its' capacities are almost limitless which allow you to provide users with more comprehensive information. This will save you money on printing and distribution costs as well.

3. Reach New Markets with a Global Audience
On the Internet, you aren't that local little business anymore. You have the potential to be seen by millions across the globe. Did you ever think your company would have the possibility of doing business around the world? Well, now you can. Without a doubt, the Internet is the most cost effective way to trade nationally and internationally.

4. Improved Customer Service
By providing answers to questions on your website, sales and information requests can be processed automatically and immediately, whether someone is in the office or not. Online forms can be used to allow customers to request quotations or ask further information. Save costs by allowing users to download invoices, proposals and important documents.

5. Present a Professional Image
For a small business, a well-designed web site is a great way of instilling confidence and looking bigger than you actually are. In this day in age, customers assume that you already have a website. By now, your primary competitors probably already have a presence on the Internet. If they do, keep up with them and find ways to make yours better.

6. Sell Your Products
Why pay expensive rent, overhead, electric bills, and all the other costs that go along with owning a bricks-n-mortar business? Selling in cyberspace is much cheaper and a good way to supplement your offline business. Providing secure online ordering is very affordable for even the smallest businesses.

7. Promote Your Services
Lawyers, doctors, financial consultants, entertainers, realtors and all service oriented businesses should let customers know that they have a choice. Millions of users are referring to the web and are using company's websites to make major decisions when they need a specialized service.

8. Gather Information and Generate Valuable Leads
You can gather information about your customers and potential customers by using forms and surveys. Rather than going out and getting leads, let them come to you. This is a great tool for prospecting targeted customers looking to use your products and services.

9. Provides Instant Gratification
People are busy and don't like to wait for information. Give them what they want, when they want it. If your product is suitable, offer them free samples or trials to download. This includes pictures, brochures, software, videos, Power Point slides, music and more.

10. Great Recruiting Tool
Whether you are looking for talent or posting job opportunities with your company, your website is a great recruiting tool for building your business.

I know, I know, I am supposed to have a website. That said, as I have no plans to sell online, I just don't see the need for a site. My business has been around forever and we have done just fine without one. Am I wrong? — Phil

A: I think you are, for reasons both large and small. Let me give you but one example:

A few days ago on a busy school night, my wife called and asked me to pick up some dinner on the way home. She mentioned a restaurant we like, even though we don't get to it often, and asked me to look up their menu online so we could figure out what to get.

Yet try as I might, I couldn't fine their website. It finally dawned on me that they did not have one. But since we had not been there in quite a while and could not remember everything on their menu, we decided to get dinner from another place.

There are three ways, but for most small businesses, the third is almost always the best:

1. Hire a web developer
2. Use a software-creation program
3. Use an online service

Online services are great because, not only do they point and click you through an easy process, but the best ones will also help you grow your business.

Multiply that multi-fold and that's why every small business has to have a website.

http://www.allamakeewebsolutions.com

Sunday, May 31, 2009

New Blog

I decided to delete my old blog and start with a fresh new look. In my business you snooze you loose. So here is the new site and I hope to have lots of helpful topics and give aways. Have a great day! Kay