Allamakee Web Solutions Blog: Is Google and Microsoft Pay Per Click Advertising the Only Way to Get Noticed on the Internet?

Search engine marketing techniques is actually a form of Internet Marketing that seeks to enhance websites by increasing their visibility in search engine pages. For example, should you type any word say 'red flowers' in a Search Engine (like Google, Yahoo, and Bing etc) you will notice lots of results (i.e. matching ecommerce sites) for that word. Results that appear in the first couple of pages are no doubt optimized by optimization techniques including search engine marketing tactics as the major one.

Optimizing your website perfectly takes time and expense too however it pays off along with your business popularity and high ranking in the various major search engines. Website marketing includes contextual advertising, paid placement and paid inclusion. Additionally, you'll find it includes Search Engine Optimization (commonly known as SEO). The biggest vendors for paid inclusion are Google Adwords and Microsoft ad Center.

I personally don’t care for using these paid inclusion sites. I think it is more beneficial for small business owners to learn the basics of SEM and then decide whether to do the work in house or to farm it out. If you choose to farm it out you will need to be somewhat educated in order to help you choose the company or person you decide to hire for the job.

There are many tutorials out there that can get you started. I myself have written a ebook for the newbie and the veteran internet marketer alike called “The Rules Of Internet Marketing”. You can never "know it all". Since the entire internet changes daily. I go to seminars, read articles and visit many social media sites.

Therefore if you are ready to grow your business online SEM is the answer. Also you will want to pursue the major Social Media site. But that is a topic for another blog article.

To Your Success,

Kay at Allamakee Web Solutions